Basic Visual Grammar

A number of features need to be considered carefully before and while visualizing your data.

To get an impression of what this is all about, take a look at the template provided by Beutler Ink.  These are presentation-slides created using Power Point.

Also head over to YouTube and check out their presentation about Data Visualization for Non-Programmers.

  1. Color, Size, Shape, Proximity
  2. Economy
  3. Abstraction
  4. Emphasis


Color, Size, Shape, Proximity

Choose those above mentioned features carefully in order to differentiate information from the background or other information.

Make sure the techniques work with the presentation tool or printing method you’re using.


Prioritize your data.

Focus on the data which aids transporting the message.

Don’t include visual distractions from the main points you want to get across.


Every and any graphic or chart or visualization of data is an abstraction from the real world.

Clarify what your abstraction refers to.


Make sure your graphic/visualization transports the crucial and main information, and is not a visual overload of information.




Find more information on the next page: Graphs, Charts, Tables and More and Mind-blowing Data Visualization.