Key Questions

Before commencing with visualizing your data, take a few minutes to clarify your aims by trying to answer the following questions.

 

  • Where are you publishing your visualization? Why are you making this? E.g.: journal article, thesis defense, conference presentation, poster,…

 

  • What kind of media are you planing to use for presenting your data? E.g.: poster, video-wall, on screen,…

 

  • What do you need from the visualization? E.g.: general overview, detailed information, defend your thesis, present your project to possible investors or for being published in a journal,…

 

  • What are you trying to achieve? E.g.: inform, entertain, persuade,…

 

  • What is your target audience? E.g.: fellow researcher, non-specialists, the board, press, publisher,…

 

  • What is my story behind the visualization? In general, people are going to listen to stories, if you tell them one, and tend to fall asleep being confronted with plain numbers.

 

  • Are content and target audience congruent? Make sure that what you are presenting has a take-away-message for your audience. Don’t bore an educated and specialised audience with general information, but at the same time don’t overburden an audience that have no deeper knowledge of the topic.

 

Find more information on the next page: Visualizing.